NDLI: Social distance and anonymity modulate fairness consideration: An ERP study

Content Provider	PubMed Central
Author	Yu, Rongjun Pan, Hu Zhang, Ping
Copyright Year	2015
Abstract	Previous research indicated that fairness consideration can be influenced by social distance. However, it is not clear whether social distance and anonymity have an interactive impact on fairness evaluation during asset distribution and whether these processes can be documented in brain activity. Using a modified ultimatum game combined with measures of event related potential (ERP), we examined how social distance and anonymity modulate brain response to inequality. At the behavior level, we found that acceptance rate and reaction time can be substantially modified by social distance and anonymity. Feedback-related negativity, an ERP component associated with conflict between cognitive and emotion motives, was more negative in response to unfairness than fairness from strangers; however, it showed an opposite trend for unfair offers provided by friends, suggesting that the influence of social distance on fairness perception is relatively fast. The P300 in response to fair offers was more positive when the proposers made offers when uncertain about partner identity than when certain about partner identity. These results suggest that unfairness is evaluated in a fast conflict detection stage and a slower stage that integrates more complex social contextual factors such as anonymity.
Related Links	http://dx.doi.org/10.1038/srep13452
Starting Page	13452
File Format	PDF
ISSN	20452322
e-ISSN	20452322
Journal	Scientific Reports
Volume Number	5
Language	English
Publisher	Nature Publishing Group
Publisher Date	2015-08-01
Access Restriction	Open
Rights Holder	Nature Publishing Group
Subject Keyword	Science and technology Research in Higher Education
Content Type	Text
Resource Type	Article
Subject	Multidisciplinary

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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