NDLI: Customer Participation: Co-Creating Knowledge with Customers

Content Provider	IEEE Xplore Digital Library
Author	Yiyi Yang Rongqiu Chen
Copyright Year	2008
Description	Author affiliation: Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan (Yiyi Yang; Rongqiu Chen)
Abstract	The customer is considered to have potential to make contributions to value creation that are of mutual benefits to all actors in the value creating system. Encouraging customers to be "co-producers" is considered to be the next frontier in competitive effectiveness. However, despite this ongoing research into customer participation, little attempt has been made study value co-creation from the view of co-creating knowledge with customer. This research seeks to fill this gap. Customer participation is defined as the degree to which customer and companies co-create knowledge through mutual interactions. This paper is started by detailing previous researches on customer participation and customer knowledge management. It then looks at four different roles customers play in knowledge co- creation-passive user, active informer, knowledge seeker, and collaborative knowledge co-creator- each with different level of customer participation. It next put forward the model of knowledge co-creation cycle of customer participation. The paper is concluded by delineating some implication. It suggests that firms need to consider the purpose for which customer knowledge is required, consider the appropriate level of integration of systems to deliver kinds of customer knowledge that are necessary and proceed cautiously- guide customers from passive user to active collaborator step by step.
Starting Page	1
Ending Page	6
File Size	116514
Page Count	6
File Format	PDF
ISBN	9781424421077
DOI	10.1109/WiCom.2008.2562
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-10-12
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Technology management Collaboration Production Knowledge management Product development Product design
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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