NDLI: Effects of Brand Image and Manufacture-3PL Relationship on 3PL Satisfaction: A Theoretical Framework

Content Provider	IEEE Xplore Digital Library
Author	Xiaoyu Wang Zhenquan Sha Kwong, K.
Copyright Year	2008
Description	Author affiliation: City Univ. of Hong Kong, Hong Kong (Kwong, K.) \|\| Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou (Xiaoyu Wang; Zhenquan Sha)
Abstract	The trend to use third-party logistics services becomes more prominent especially in the industrializing countries such as China where manufacturing constitutes a major part of the economy. This development poses a great challenge to channel managers in selecting the third-party logistics service providers and evaluating service levels of these providers. Unfortunately, the research nowadays does not provide a sufficient insight on these aspects. Many 3PL studies are descriptive in nature, which address the issues such as the benefits of using 3PL services and the areas to be outsourced. To resolve this challenge in the channel management, it needs to go a step forward in studying the causal relationship between logistics service quality and 3PL satisfaction. Based on the theory in relationship marketing, this paper proposes a research model that incorporates the effects of brand image and manufacture-3PL relationship aims to examine the antecedents and consequences of 3PL satisfaction.
Starting Page	1
Ending Page	4
File Size	120261
Page Count	4
File Format	PDF
ISBN	9781424421077
DOI	10.1109/WiCom.2008.2004
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-10-12
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Manufacturing industries Hair Consumer products Pulp manufacturing Virtual manufacturing History Joining processes Logistics Quality management Testing
Content Type	Text
Resource Type	Article

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