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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Helander, M.G. Peng, H. Khalid, H.M. |
| Copyright Year | 2007 |
| Description | Author affiliation: Nanyang Technol. Univ., Singapore (Helander, M.G.; Peng, H.) |
| Abstract | Research on affective design has expanded considerably in recent years. The focus has primarily been on consumer products, such as mobile phones. Here we discuss a model for affective design of vehicles, with special emphasis on cars. It was developed in CATER - a research program intended to support mass customization of vehicles. Cars are different from consumer products because they represent major investments, and customers will typically take about a year to decide what to buy. During this time the customer goes through several motivational stages from belief to attitude to intention and behavior, which will affect his/her priorities. The model drives development of the citarasa engineering system. |
| Starting Page | 1282 |
| Ending Page | 1286 |
| File Size | 1656312 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781424415281 |
| DOI | 10.1109/IEEM.2007.4419399 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2007-12-02 |
| Publisher Place | Singapore |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Mass customization Consumer products Product design Mobile handsets Citarasa CATER Automotive engineering Vehicles Painting Aerospace engineering vehicle Affective design Design engineering Investments |
| Content Type | Text |
| Resource Type | Article |
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