NDLI: Investigating customers’ decision to accept e-banking services

Content Provider	IEEE Xplore Digital Library
Author	Mashhadi, M.M. Tofighi, M. Salamat, V.
Copyright Year	2007
Description	Author affiliation: Azad Univ., Tehran (Mashhadi, M.M.)
Abstract	E-banking has been defined as providing banks' customers with banking services through a variety of tools except the banks' branches. Nowadays, e-banking services in Iran are being offered through A.T.Ms, telephone banks and in some banks, Internet banks. Understanding and perceiving the individuals' intention to use these electronic services and the drives and motivations which cause the intention to use it can help banks and other kinds of financial institutions in setting the appropriate marketing strategies for e-banking services. In this research, a model has been offered based on theory of planned behavior (TPB) by using some other previous research findings, and it has studied to evaluate the intention toward the electronic banking acceptance in well-developed financial city. In this study, it has been cleared that the relationships that have been found are relatively justified partially by theory of planned behavior. Other study results can be useful for strategic planning of IT in banking.
Starting Page	204
Ending Page	208
File Size	395278
Page Count	5
File Format	PDF
ISBN	9781424415281
DOI	10.1109/IEEM.2007.4419180
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-12-02
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	System testing Binomial test Banking Strategic planning Marketing management Regression Modeling Information technology Theory of planned behavior Web and internet services Pearson Correlation Cities and towns E-banking acceptance Online customer behavior Internet telephony Consumer electronics Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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