NDLI: An empirical study on influencing factors of enterprise recruiter’s conditional brand choice of E-recruiting provider

Content Provider	IEEE Xplore Digital Library
Author	Yuan Sun Hsin-Chuan Chou Xinmin Peng Guilin Guo Fangwen Zhu Kai Wang Ying Zhang
Copyright Year	2007
Description	Author affiliation: Zhejiang Univ., Hangzhou (Yuan Sun)
Abstract	In China, the E-recruiting market has been developing very fast with intense competition. However, the extant literature has provided little insight into the enterprise recruiter's brand choice of E-recruiting. Based on combination theory of brand credibility and brand choice in an E-recruiting context, this paper examines the influencing factors of enterprise recruiter's conditional brand choice of E-recruiting provider through an empirical survey of 108 (potential) users of E-recruiting factors including expertise, trustworthiness, perceived risk, perceived quality, information costs saved and perceived value are considered. With multiple linear regression and logistic regression, interesting implications for practitioners and academics are discussed.
Starting Page	224
Ending Page	227
File Size	564603
Page Count	4
File Format	PDF
ISBN	9781424415281
DOI	10.1109/IEEM.2007.4419184
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-12-02
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	conditional brand choice Costs E-recruiting Linear regression Information technology Recruitment influencing factors enterprise recruiter Web and internet services Investments Web sites Usability Logistics Testing
Content Type	Text
Resource Type	Article

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