NDLI: Memory effect of the online user preference

Content Provider	PubMed Central
Author	Hou, Lei Pan, Xue Guo, Qiang Liu, Jian-guo
Copyright Year	2014
Abstract	The mechanism of the online user preference evolution is of great significance for understanding the online user behaviors and improving the quality of online services. Since users are allowed to rate on objects in many online systems, ratings can well reflect the users' preference. With two benchmark datasets from online systems, we uncover the memory effect in users' selecting behavior which is the sequence of qualities of selected objects and the rating behavior which is the sequence of ratings delivered by each user. Furthermore, the memory duration is presented to describe the length of a memory, which exhibits the power-law distribution, i.e., the probability of the occurring of long-duration memory is much higher than that of the random case which follows the exponential distribution. We present a preference model in which a Markovian process is utilized to describe the users' selecting behavior, and the rating behavior depends on the selecting behavior. With only one parameter for each of the user's selecting and rating behavior, the preference model could regenerate any duration distribution ranging from the power-law form (strong memory) to the exponential form (weak memory).
Related Links	http://dx.doi.org/10.1038/srep06560
Starting Page	6560
File Format	PDF
ISSN	20452322
e-ISSN	20452322
Journal	Scientific Reports
Volume Number	4
Language	English
Publisher	Nature Publishing Group
Publisher Date	2014-10-01
Access Restriction	Open
Rights Holder	Nature Publishing Group
Subject Keyword	Science and technology Research in Higher Education
Content Type	Text
Resource Type	Article
Subject	Multidisciplinary

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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