NDLI: Luxury in the information and communication technologies industry

Content Provider	IEEE Xplore Digital Library
Author	Teng Wei-chen
Copyright Year	2010
Description	Author affiliation: School of Continuing Education, Chinese Culture University, Taiwan, China, 106 (Teng Wei-chen)
Abstract	As the retail market for information and communications technology (ICT) becomes increasingly competitive, managers and marketers face the challenge of finding ways to motivate consumers to pay more for ICT products. Studies have examined the concept of luxury in the context of retail markets; however, few have investigated how the concept applies to the ICT market. This empirical study shows that from the consumer's perspective, high-priced ICT products fall into at least two categories-luxury products and high-end products. Consumers who adopt perfection-seeking, novelty-seeking, and prestige-seeking shopping styles tend to prefer a luxury product; in addition, the consumer who desires uniqueness is likely to adopt the prestige-seeking shopping style. Consumers who adopt innovation-seeking and perfection-seeking shopping styles tend to prefer a high-end product; innovation-seeking customers are more likely to pay attention to utilitarian values and accept new brands. This study aims to help ICT firms develop and market their products.
Starting Page	491
Ending Page	502
File Size	120546
Page Count	12
File Format	PDF
ISBN	9781424481163
ISSN	21551855
e-ISBN	9781424481194
DOI	10.1109/ICMSE.2010.5719849
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-11-24
Publisher Place	Australia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Consumer behavior Portable computers shopping style high-priced product consumer behavior high-end product Companies Materials Mobile handsets premium product
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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