NDLI: Diffusion of innovations in social networks

Content Provider	IEEE Xplore Digital Library
Author	Acemoglu, D. Ozdaglar, A. Yildiz, E.
Copyright Year	2011
Description	Author affiliation: Massachusetts Institute of Technology, Department of Economics, Cambridge, 02139, USA (Acemoglu, D.) \|\| Accenture Technology Labs, San Jose, CA, 95008, USA (Yildiz, E.) \|\| Massachusetts Institute of Technology, Laboratory for Information and Decision Systems, Cambridge, 02139, USA (Ozdaglar, A.)
Abstract	While social networks do affect diffusion of innovations, the exact nature of these effects are far from clear, and, in many cases, there exist conflicting hypotheses among researchers. In this paper, we focus on the linear threshold model where each individual requires exposure to (potentially) multiple sources of adoption in her neighborhood before adopting the innovation herself. In contrast with the conclusions in the literature, our bounds suggest that innovations might spread further across networks with a smaller degree of clustering. We provide both analytical evidence and simulations for our claims. Finally, we propose an extension for the linear threshold model to better capture the notion of path dependence, i.e., a few minor shocks along the way could alter the course of diffusion significantly.
Starting Page	2329
Ending Page	2334
File Size	282260
Page Count	6
File Format	PDF
ISBN	9781612848006
ISSN	07431546
e-ISBN	9781612848013
e-ISBN	9781612847993
DOI	10.1109/CDC.2011.6160999
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-12-12
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Upper bound Electric shock Stochastic processes Social network services Analytical models Economics
Content Type	Text
Resource Type	Article
Subject	Control and Optimization Control and Systems Engineering Modeling and Simulation

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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