NDLI: Research for methods of pursuing product identity strategy

Content Provider	IEEE Xplore Digital Library
Author	Xie Zhibin Shi Lei
Copyright Year	2010
Description	Author affiliation: Faculty of Mechanical Engineering and Mechanics, Ningbo University, 315211, China (Xie Zhibin; Shi Lei)
Abstract	This paper adopts the methods of product unity identity design and refinement of brand image foundation strategy to research strategy of uniformly designing for brand image of product, external vivid marking image of product, internal nominal quality image and image characteristic of social symbolic symbol. It reveals that product unity identity design has the characteristics of symbolic, commonality, freshness and monopolization. By using this design method in practical designing, it is found that model beginning with single product image to making characteristic summary and concluding so as to be popularized to peripheral product system is benefit to implementing product unity identity plan. The result shows internal quality image of product, external marking image and social symbol image should be uniformly planed and designed so as to keep function correspondence relation of unifying internal and external, which is benefit to founding and constantly keeping vitality of product.
Starting Page	496
Ending Page	499
File Size	244037
Page Count	4
File Format	PDF
ISBN	9781424451814
DOI	10.1109/CCDC.2010.5499004
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-05-26
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	product image Art Design methodology Product design identity design Mechanical engineering Environmental economics Identity management systems brand strategy unity Shape control Refining Resource management Quality management
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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