NDLI: Research on evaluation system of industrial design based on brand-style feature

Content Provider	IEEE Xplore Digital Library
Author	Ying Zhou Chengqi Xue Li Ling
Copyright Year	2008
Description	Author affiliation: Coll. of Mech. Eng., Southeast Univ., Nanjing, China (Ying Zhou; Chengqi Xue; Li Ling)
Abstract	With the fierce market competition increasingly, product design pays more attention to the people¿s perceptual demands. Brand style has become one of the main factors for consumer to choose product, thus it is important to establish a design evaluation system based on brand style to ensure and enhance design quality. From the idea and method of industrial design, brand-style feature is a collection of common features showed by a series of products. It is the important communicational medium between consumers and designers. Taking people¿s perceptual demands as a starting point, this paper analyzed the connotation of brand-style feature and cognitive difference, established the perceptual cognition operation mode and multi-dimensional constitution of brand-style feature, presented a new basic structure of design evaluation system based on brand-style feature, and provided some new idea and method for the evaluation of product design.
Starting Page	801
Ending Page	805
File Size	245450
Page Count	5
File Format	PDF
ISBN	9781424432905
DOI	10.1109/CAIDCD.2008.4730684
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-11-22
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Process design Technological innovation Art Multidimensional systems Design methodology Educational institutions Product design Cognition Design Evaluation Mechanical engineering Brand-Style Feature Production Multi-Dimensional Feature Perceptual Cognition
Content Type	Text
Resource Type	Article

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