NDLI: Amendment to proactive supplier distribution channels

Content Provider	IEEE Xplore Digital Library
Author	Ying Zong
Copyright Year	2010
Description	Author affiliation: School of International Economy and Trade, Nanjing University of Finance and Economics, China (Ying Zong)
Abstract	The retailer-led channels improve market prosperities and people's living standards, but it is established in certain background. However, with the changes of the market situations of circulation channels, the problems emerged in the mismatch between the channel members who are strongly driven by economic interests and have different channel information and the problems occurred in channels efficiency losses objectively demand the original circulation channels to be continuously adjusted, re-designed and selected, That's to say, the original retailer-led circulation channels need to be amended. From the perspective of proactive suppliers, this paper, which respectively regards the retailers, the suppliers and the consumers' information feedback system as the breakthrough point of amendment, focuses mainly on two-way evaluation system directed at retailers and suppliers, and then builds an initiative research framework based on proactive suppliers' circulation channels. Furthermore, this article, taking the fast-moving-consumer-goods model and the channels of supermarkets as the examples, analyzes the model's operation mechanism and optimization of the revised channels. It is hoped that the paper can provide reasonable reference for retailer-led distribution channels.
Starting Page	1
Ending Page	5
File Size	83365
Page Count	5
File Format	PDF
ISBN	9781424464852
e-ISBN	9781424464876
DOI	10.1109/ICSSSM.2010.5530203
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-06-28
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Economic indicators Industrial relations Finance Retailer-led Fast moving consumer goods Feedback Proactive supplier Statistical distributions Production control Channels amendment Marketing and sales Virtual manufacturing Force control
Content Type	Text
Resource Type	Article

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