NDLI: Exploring acceptance of technology-based service innovations: A perspective of social learning theory

Content Provider	IEEE Xplore Digital Library
Author	Wen-Hong Chiu Huan-Neng Chiu Chen, J.K.C. Hui-Ru Chi Chu, F.L.-S.
Copyright Year	2010
Description	Author affiliation: Department of Business Administration and Innovation Incubation Center, Asia University, Taiwan, China (Chu, F.L.-S.) \|\| Department of Business Administration, Asia University, Taiwan, China (Wen-Hong Chiu; Huan-Neng Chiu; Chen, J.K.C.) \|\| Graduate Institute of Human Resource Management, National Chang-Hua University of Education and Department of Finance, National Taichung Institute of Technology, Taiwan, China (Hui-Ru Chi)
Abstract	There were few studies focused on the acceptance of service innovations. A technology-based service innovation is usually more complicated, thus learning of this innovation is essentially required. We use the case of evidence-based medicine (EBM) realization, one kind of technology-based service innovations, to explore the acceptance of service innovations based on social learning theory. A total of 18 in-depth interviews were conducted with key informants and analyzed using the techniques of grounded theory. Finally, we propose a technology-based service innovation acceptance model and develop three propositions. The model concerns 'perceived advantage' and 'perceived anxiety' of users (antecedents), 'learning intention' (mediator), and 'learning infusion' (consequence). The 'perceived advantage' is the positive outcome observed by individuals and it includes perceived cognitive advantage and perceived emotional advantage. The 'perceived anxiety' is the negative outcome observed by individuals and it includes information anxiety, patient education, patient misunderstanding, colleague competitiveness and coercive force of institution. This study theoretically initiates the perspective towards accepting technology-based service innovations based on social learning theory and practically provides a more specific and complete viewpoint for the acceptance of technology-based service innovations.
Starting Page	1
Ending Page	6
File Size	111121
Page Count	6
File Format	PDF
ISBN	9781424464852
e-ISBN	9781424464876
DOI	10.1109/ICSSSM.2010.5530136
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-06-28
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Finance Educational technology Human factors grounded theory Educational institutions service innovation Human computer interaction Asia Coercive force social learning theory human computer interaction technology acceptance Computer science education Human resource management evidence-based medicine
Content Type	Text
Resource Type	Article

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