NDLI: The moderating effect of retailer image on customers' satisfaction-loyalty link

Content Provider	IEEE Xplore Digital Library
Author	Yung-Hsin Chen Xia Wang Ying-Ying Wang Shuo-Chang Tsai
Copyright Year	2010
Description	Author affiliation: Department of Business Administration, Asia University, Taichung, Taiwan, China (Yung-Hsin Chen; Shuo-Chang Tsai) \|\| School of Business, Renmin University of China, Beijing, China (Xia Wang) \|\| Department of Business Administration, National Yunlin University of Science and Technology, Yunlin, Taiwan, China (Ying-Ying Wang)
Abstract	Distribution channel as one of important entities in the service sector, how channel members operate is seriously relevant to the general public. Though categorized as the down-stream of the supply chain, leveraging market power for own interest is a way of life for channel members, as opposed to coordination and collaboration of activities with mutual trust performed by tiers of suppliers and manufacturer in the upper-stream. What is so salient is the entry of private brand products by retailers in their chain hypermarkets or stores. Private brands are believed to be more profitable, help leveraging price negotiation power, and enhancing retailer brand affinity to build store loyalty for retaining customers. On the other hand, private brands may bring consumers benefits in several ways: increasing category choice; paying lower price for reasonable quality of products, and so on. However, products sold with a private brand are always under the cloud of quality and safety suspension from the perspective of consumers. Other things being equal, retailer name intimacy out of localism and characteristics of private brands products impact on retailer image The extant body of literature pays little attention to the empirical questions whether the entry of private brands and intimacy out of localism have influence upon customers' satisfaction, and in a consequence their loyalty toward the retailer. This paper makes an empirical study on this topic and finds out that intimacy out of localism and the characteristics of private brands do influence consumers' loyalty via their total satisfaction. The managerial implication is that the crucial factor of customers' store loyalty lies in consumers' trust-satisfaction on the retailer image.
Starting Page	1
Ending Page	6
File Size	100185
Page Count	6
File Format	PDF
ISBN	9781424464852
e-ISBN	9781424464876
DOI	10.1109/ICSSSM.2010.5530163
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-06-28
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	trust Supply chain management Clouds Supply chains Research and development Manufacturing processes Asia Collaboration Production satisfaction-loyalty link store loyalty Product safety private brand Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in