NDLI: Why don't satisfied consumers show reuse behavior? The context of online games

Content Provider	IEEE Xplore Digital Library
Author	Fang-Mei Tseng Chiu-Yen Wang
Copyright Year	2012
Description	Author affiliation: College of Management, Yuan Ze University, Taiwan (Fang-Mei Tseng; Chiu-Yen Wang)
Abstract	Empirical studies have consistently identified consumer satisfaction as a key antecedent to reuse behavior. Business has focused on consumer satisfaction as a way to improve consumer loyalty. However, it remains unknown why there are so many satisfied consumers who do not show reuse behavior. Therefore, the present study examined the potential factors moderating the association between consumer satisfaction and reuse behavior. A literature review and focus groups were used to explore moderating variables, and hierarchical regression analysis was used to test their influence. The results showed that the relationship between consumer satisfaction and actual reuse behavior is contingent upon the moderating effects of customer involvement and corporate activities. In particular, the relationship between consumer satisfaction and actual reuse behavior is more sensitive when customer involvement is lower.
Starting Page	1627
Ending Page	1639
File Size	466340
Page Count	13
File Format	PDF
ISBN	9781467328531
e-ISBN	9781890843250
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-07-29
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	PICMET (Portland Intl conf on Manage
Subject Keyword	Games Industries Context Business Technology management Educational institutions Computers
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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