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Content Provider | IEEE Xplore Digital Library |
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Author | Romero, G.R. Guemes-Castorena, D. Amado Villarreal, G. |
Copyright Year | 2012 |
Description | Author affiliation: Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Nuevo León, México (Romero, G.R.; Guemes-Castorena, D.; Amado Villarreal, G.) |
Abstract | The objective of this study is to provide a support tool for managers to craft a decision to route the future of their business. As an initial part of this paper we propose two studies: 1) trends analysis and 2) change drivers' identification; these lets us know exactly what are the relevant trends in areas where we want to venture that may affect the business activities. All this information is put into a Delphi process with the help of experts in order to find the common denominator of where the future is going; afterwards, with this information we can build events and scenarios for the business opportunities. Then, a diagnostic of the study area, sector or organization through the dynamic diagnostic methods is performed. Once the opportunities have been identified, a strategic analysis that allows decision making to prioritize and define the activities or projects that may be achievable in the future is done, and the result of the process is a portfolio of in business opportunities projects fully defined and ready to be planned with a roadmap where the complete path is drawn. The process allows the managers to consistently organize their development processes targeted to real business opportunities. |
Starting Page | 1299 |
Ending Page | 1313 |
File Size | 1171878 |
Page Count | 15 |
File Format | |
ISBN | 9781467328531 |
e-ISBN | 9781890843250 |
Language | English |
Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Publisher Date | 2012-07-29 |
Publisher Place | Canada |
Access Restriction | Subscribed |
Rights Holder | PICMET (Portland Intl conf on Manage |
Subject Keyword | Market research Economics Decision making Vehicles Companies Portfolios |
Content Type | Text |
Resource Type | Article |
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