NDLI: Empirical research on the dimensions of consumer's perceived risk in the overall process of B2C

Content Provider	IEEE Xplore Digital Library
Author	Lingying Zhang Yingcong Xu Genlue Tan Yi He Xiaoyu Liu
Copyright Year	2011
Description	Author affiliation: College of Management, Shenzhen University, China (Yingcong Xu; Genlue Tan; Yi He; Xiaoyu Liu) \|\| Harbin Institute of Technology Shenzhen Graduate School, College of Management, Shenzhen University, China (Lingying Zhang)
Abstract	The dimension structure of consumers' perceived risk (CPR) for the overall process of B2C E-Commerce was empirical researched in this paper. Based on a thorough review of prior researches and interviews with experienced customers, the basic CPR elements for the overall process of B2C E-Commerce were explored. Then, a formal measure was developed after a pilot survey and preliminary statistics, and the data were collected through some formal surveys. 32 items were used to test the risks in the phases of the overall process of B2C and 388 respondents were surveyed by the questionnaire. Finally, eight risk common factors were explored through exploratory factor analysis, in which only 30 items were kept in. Eight dimensions of consumers' perceived risk were ascertained by confirmatory factor analysis, i.e. perceived health risk, perceived quality risk, perceived privacy risk, perceived economic risk, perceived time risk, perceived social risk, perceived delivery risk and perceived after-sale risk. The cumulative variance rate is 88.627%, ail the Cronbach's α of the eight constructs are greater than 0.8, and the construct validities are acceptable.
Starting Page	3013
Ending Page	3016
File Size	215880
Page Count	4
File Format	PDF
ISBN	9781457705359
e-ISBN	9781457705366
DOI	10.1109/AIMSEC.2011.6011134
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-08-08
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Decision support systems Perceived risk Empirical research Overall process of B2C Risk dimensions Shopping online
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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