NDLI: On the trust system in China's B2C electronic-commerce

Content Provider	IEEE Xplore Digital Library
Author	Jia Liu
Copyright Year	2011
Description	Author affiliation: School of Economy, Tianjin Normal University, China (Jia Liu)
Abstract	With the rapid development of world's information service industry, e-commerce has become the central focus for many international companies and transnational enterprises across the world. China's e-commerce has already turned into one of major forms of expanding business activities in today's rapid development. Using e-commerce enterprises can not only reduce transaction cost and raise transactional efficiency in short term, but also can produce strategic profit in the long term. But trust is the key factor to success in online transaction and e-commerce. Business-to-Customer (B2C) is one of the mainstream businesses. From multi-angle, the paper analyzes the trust problems in B2C e-commerce. It first analyzes the causes of lack of trust in e-commerce environment and the characteristics of trust in B2C e-commerce. Then it discusses the trust system in B2C e-commerce from multi-faceted perspective of users, service providers, Internet technology and social environment. Finally, it proposes some ways to set up the trust in B2C e-commerce.
Starting Page	2225
Ending Page	2228
File Size	165260
Page Count	4
File Format	PDF
ISBN	9781457705359
e-ISBN	9781457705366
DOI	10.1109/AIMSEC.2011.6010938
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-08-08
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Psychology Companies E-commerce Internet Trust system Electronic commerce Security Business-to-Customer Trust
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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