NDLI: Influencing factors of consumer intention towards web group buying

Content Provider	IEEE Xplore Digital Library
Author	Guobiao Xie Jie Zhu Qiang Lu Suxiu Xu
Copyright Year	2011
Description	Author affiliation: Shenzhen Graduate School, Harbin Institute of Technology, Guangdong, China (Guobiao Xie; Jie Zhu; Qiang Lu; Suxiu Xu)
Abstract	In this paper, based on the technology acceptance model (TAM) we explore the influencing factors of consumer intention towards web group buying. We took back 224 questionnaires. The samples are students and staff in the company, who are the typical web group buying consumers. We use correlation analysis and regression analysis to analyze the questionnaire data and test the hypothesis model. The results show that perceived risk does not have a significant impact on customer intention; however, electronic Word-of-Mouth (eWOM) and discount would influence the intention through changing consumers' perceived usefulness and subjective norm.
Starting Page	1397
Ending Page	1401
File Size	536839
Page Count	5
File Format	PDF
ISBN	9781457707407
ISSN	2157362X
e-ISBN	9781457707391
e-ISBN	9781457707384
DOI	10.1109/IEEM.2011.6118146
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-12-06
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	TAM perceived risk Electronic commerce Mediation perceived usefulness intention Consumer behavior Mouth Group buying perceived low price Marketing and sales Internet Business eWOM
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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