NDLI: Activities and problems in new product development process in the networking industry

Content Provider	IEEE Xplore Digital Library
Author	Wuang, M.S. Chiang, S.M.
Copyright Year	2011
Description	Author affiliation: Department of Business Administration, Fu Jen Catholic University, Taiwan (Wuang, M.S.; Chiang, S.M.)
Abstract	Facing intensive changes in the external environment in a globally competitive market, as well as rapid technological changes and varied consumer demands, enterprise survival has become an important topic. Firms should focus on developing products that are higher quality and more reasonably priced than those of competitors, to increase their profits and establish a competitive advantage to satisfy and fulfill customer needs, making new product development an important topic for discussion. This study classified business models into two types, OBM and ODM, and classified four stages of new product development, Proposal and Planning stage, Product Development stage, Trial Run Planning stage, and Mass Production stage. This study examines networking firms in Taiwan using six case studies, to identify the representative activities during each NPD stage, such as product feasibility evaluation and product proposal establishment, as well as project team member determination/project milestone establishment and development budget estimation during the proposal and planning and product development stages, EVT proceeding in the product development stage, DVT proceeding and PVT proceeding in the trial run planning stage, and customer PO acceptance, shipment delivery and project final result survey in the mass production stage, and each activity will undoubtedly encounter different marketing, product development and process development problems.
Starting Page	664
Ending Page	668
File Size	621013
Page Count	5
File Format	PDF
ISBN	9781457707407
ISSN	2157362X
e-ISBN	9781457707391
e-ISBN	9781457707384
DOI	10.1109/IEEM.2011.6118000
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-12-06
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Mass production New product development process ODM Product development Planning OBM Proposals networking industry
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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