NDLI: Effects of electronic word-of-mouth on consumer purchase intention: the perspective of gender differences (2012)

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Effects of electronic word-of-mouth on consumer purchase intention: the perspective of gender differences (2012)

Content Provider	CiteSeerX
Author	Fan, Yi-Wen Miao, Yi-Feng
Abstract	Electronic word of mouth is available to customers in different types of online consumer reviews, which can be used to help them make e-commerce purchasing decisions. Customers acknowledge that online consumer reviews help them to determine eWOM credibility and to make purchasing decisions. This study uses surveys and multiple regression analysis to create an extended Elaboration Likelihood Model that describes the relationship between customer expertise, involvement, and rapport to acceptance and use of electronic word of mouth in making purchasing decisions. The study focuses on the cultural effects of gender on the extended Elaboration Likelihood Model and purchasing decisions in e-commerce virtual communities. Study results show that involvement has the most significant effect on perceived eWOM credibility. Study results show that perceived eWOM credibility has a significant effect on eWOM acceptance and intent to purchase. Study results also show the male customers have different e-commerce shopping behaviors than female customers.
File Format	PDF
Journal	International Journal of Electronic Businesses Management
Language	English
Publisher Date	2012-01-01
Access Restriction	Open
Subject Keyword	Electronic Word-of-mouth Study Result Gender Difference Consumer Purchase Intention Online Consumer Review Purchasing Decision Extended Elaboration Likelihood Model Electronic Word Significant Effect Perceived Ewom Credibility Different Type Female Customer Different E-commerce Shopping Behavior E-commerce Virtual Community Multiple Regression Analysis Ewom Acceptance Customer Expertise Cultural Effect Ewom Credibility E-commerce Purchasing Decision Male Customer
Content Type	Text
Resource Type	Article

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