NDLI: A Petri net approach to resource allocation in brand management systems

Content Provider	IEEE Xplore Digital Library
Author	Hongwei Liao Min Lu
Copyright Year	2011
Description	Author affiliation: Department of Electrical Engineering and Computer Science, University of Michigan, Ann Arbor, USA (Hongwei Liao) \|\| School of Design, The Hong Kong Polytechnic University, China (Min Lu)
Abstract	Managing multiple brands within a single company is an increasingly important trend in the market. This trend complicates the brand management process. We propose a formal methodology to study resource allocation in brand management systems using Petri nets. Petri nets are a graphical modeling tool that is efficient in characterizing the concurrency of dynamic systems. We focus on an important class of brand conflict problems, known as deadlocks, which are caused by resource contention among brands. Marketing mix theory is employed to identify the resources that are critical to potential deadlocks. The brand management system is modeled as a Petri net, based on which we detect and prevent potential deadlocks via formal analysis. The proposed approach can also be used to verify the deadlock-freeness of a brand management system.
Starting Page	41
Ending Page	45
File Size	651665
Page Count	5
File Format	PDF
ISBN	9781457707407
ISSN	2157362X
e-ISBN	9781457707391
e-ISBN	9781457707384
DOI	10.1109/IEEM.2011.6117875
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-12-06
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Analytical models deadlock analysis resource allocation Brand management Petri nets Companies Production System recovery marketing mix Marketing and sales Contracts
Content Type	Text
Resource Type	Article

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