NDLI: IT-enabled international market research for technology transfer: a new paradigm

Content Provider	IEEE Xplore Digital Library
Author	Nahar, N. Lyytinen, K. Huda, N.
Copyright Year	1999
Description	Author affiliation: Dept. of Comput. Sci. & Inf. Syst., Jyvaskyla Univ., Finland (Nahar, N.)
Abstract	This study presents a new paradigm for international market research for technology transfer (IMRTT) and provides the methodology for an information technology (IT) enabled IMRTT process. Using conventional market research tools for IMRTT is slow, expensive and may not be accurate due to old statistics, vague product or service breakdowns, distorted statistics, etc. On-line IMRTT (OIMRTT refers to the international market research through computer-based mediums utilizing new ITs in the global electronic environment) is inexpensive and effective. The innovative uses of a variety of IT tools in IMRTT may facilitate the OIMRTT. Unfortunately, companies are failing to utilize these IT tools for IMRTT. The main reason behind this is the current lack of framework for the use of computer-based media for the IMRTT. There has also been a limited amount of empirical research undertaken to determine how companies can execute OIMRTT. The present research has been undertaken to develop the framework for OIMRTT and to contribute further knowledge. The main research problem of this study has been identified as to how companies can execute IMRTT more effectively and efficiently using ITs.
File Size	140513
File Format	PDF
ISBN	1890843024
DOI	10.1109/PICMET.1999.808339
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	1999-07-29
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Portland Int. Conf. on Management of Eng. & Techno
Subject Keyword	Market research Technology transfer Appropriate technology Databases Internet Statistics Information technology Computer industry Search engines Computer science
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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