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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Mathieu, J.-P. Thieblemont, R. Gousty, Y. |
| Copyright Year | 1999 |
| Description | Author affiliation: CERAG, Univ. P. Mendes France, Grenoble, France (Mathieu, J.-P.) |
| Abstract | The aim of this article is to introduce, in the field of marketing research, the influence of shapes, which are used in advertisement images as well as product packaging and design, on consumer behavior through his opinion on the product's overall aesthetics and harmony. According to this research, we must notice the universality of intervention of favoured angular structures. The ambitious goal of this article, knowing that it is an opening in a complex and interdisciplinary research, is to help the manager-and to appoint him-to discover one of the elements of the underlying units of nature for a better communication with the consumer through image, design, advertisement, etc., and through time and space. |
| File Size | 100343 |
| File Format | |
| ISBN | 1890843024 |
| DOI | 10.1109/PICMET.1999.808336 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 1999-07-29 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Portland Int. Conf. on Management of Eng. & Techno |
| Subject Keyword | Shape Product design Psychology Packaging Consumer behavior Central nervous system Humans Advertising Design optimization Image recognition |
| Content Type | Text |
| Resource Type | Article |
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