NDLI: A New Exploration of New Service Development Process Considering Concept of Bricolage

Content Provider	IEEE Xplore Digital Library
Author	Dandan Gao Rongqiu Chen
Copyright Year	2010
Abstract	Competitive pressures are prompting a new-found aggressiveness that questions established service offering and calls for new ways of identifying and satisfying buyers' needs. Today's customers are demanding quality, style, and uniqueness over homogeneous products. Therefore, it's necessary to deploy new service development (NSD) considering both common service needs and personality needs. Existing studies largely attempt to model the systematic sides of NSD. This tends to produce studies incapable of capturing the complexity of NSD. Therefore, it's necessary to deploy NSD based on firm's grasp of its customers' real needs. However, it's still void in academic field. In order to fill this gap, a new method of NSD is proposed in this article. First, we review literature on NSD and concept of bricolage. Then, we come up with a new way of NSD. We propose that service firm should collect its customers' customized needs first and then make cluster analysis of them. According to the cluster analysis results, we propose its corresponding formal model, which is accompanied by thought of bricolage to deploy NSD. Management implications and areas for further research are discussed.
Starting Page	1
Ending Page	4
File Size	193580
Page Count	4
File Format	PDF
ISBN	9781424453252
DOI	10.1109/ICMSS.2010.5577425
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-08-24
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Technological innovation Analytical models Systematics Biological system modeling Innovation management
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in