NDLI: Electronic retailing in Australia: A review of Australia's top 20 retailers

Content Provider	IEEE Xplore Digital Library
Author	Chugh, R. Grandhi, S.
Copyright Year	2010
Description	Author affiliation: Faculty of Arts, Business, Informatics and Education, CQUniversity Melbourne, Australia (Chugh, R.; Grandhi, S.)
Abstract	Electronic retailing is redefining the way retailers have been conducting business by paving way to reach a global audience. Successful electronic retailing is dependant upon all aspects of the shopping experience, including the usability of the retailers' website. This paper outlines the state of electronic retailing and gives an overview of Internet adoption in Australia and its use for online shopping. Opportunities and challenges of electronic retailing have been drawn from the extant literature on electronic retailing. An analysis of the usability of Australia's top twenty retailers' website has been carried out and factors relating to navigation, searchability, purchasing, layout and visual clarity, information content and others pertaining to online web browsers support and the usage of cookies have been assessed. Currently even if online retailing accounts for a small percentage of aggregate sales, it can be predicted that electronic retailing will only continue to grow significantly in the future.
Starting Page	235
Ending Page	241
File Size	500489
Page Count	7
File Format	PDF
ISBN	9781424452637
DOI	10.1109/ICIME.2010.5477689
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-04-16
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	website usability Art Costs Mortar e-tailing Electronic retailing Internet retailing Marketing and sales Internet Australia Usability Informatics Consumer electronics Business electronic commerce
Content Type	Text
Resource Type	Article

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