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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Chen, D. Nan Hu Ling Liu |
| Copyright Year | 2007 |
| Description | Author affiliation: M.J. Neeley Sch. of Bus., Texas Christian Univ., Fort Worth, TX (Chen, D.) |
| Abstract | Applying the theory of user involvement, we argue that the emergence of corporate Blogs creates new opportunity for companies to interact with customers in the product development process. We then propose that companies that have adopted corporate Blogs will show superior financial performance. Using data collected from Fortune 500 Business Blogging Wiki, we provide empirical evidence to show that Blogging firms normally have a better financial performance than their industry peer firms. After controlling previous financial performance, we show that corporate Blogs are positively associated with future profitability and are negatively associated with future costs. |
| Starting Page | 6158 |
| Ending Page | 6161 |
| File Size | 187075 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781424413119 |
| DOI | 10.1109/WICOM.2007.1510 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2007-09-21 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Technological innovation Costs Profitability Publishing Blogs Companies Disaster management Product development Internet Manufacturing |
| Content Type | Text |
| Resource Type | Article |
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