NDLI: Study on Firm's Management Innovation to Mass Customization

Content Provider	IEEE Xplore Digital Library
Author	Yue Jin Ding MingLei Wang YunFeng
Copyright Year	2007
Description	Author affiliation: Sch. of Manage., Hebei Univ. of Technol., Tianjin (Yue Jin; Ding MingLei; Wang YunFeng)
Abstract	Achieving successful mass customization (MC) is one of strategic objectives for masses enterprises to adapt to new market environment and pursue competitive advantages. "Customization" means the customized products or services. Based on the analysis for the emerging background and the system characteristics of mass customization, this paper explore the systemic innovations in firms aroused by the transition to mass customization, which is considered as the promising business strategy in the near future. It includes three parts and trends of management innovation: (1) marketing innovation, following the rule of marketing and marketing management evolvement, and the characteristics of marketing innovation; (2) operation management innovation, including manufacturing organization, planning and control; (3) research and development (R&D) management innovation, which characterized by the product family oriented, product life cycle oriented and customer individual needs oriented. The paper also brings the new way of mass customization research by customerization and collaborative operation.
Starting Page	4205
Ending Page	4208
File Size	105112
Page Count	4
File Format	PDF
ISBN	9781424413119
DOI	10.1109/WICOM.2007.1037
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-09-21
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Mass customization Supply chain management Technology management Collaboration Customer relationship management Innovation management Marketing management Manufacturing Research and development management
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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