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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Wang Xing-yuan Yang Xu |
| Copyright Year | 2006 |
| Description | Author affiliation: Shandong Univ., Jinan (Wang Xing-yuan) |
| Abstract | The paper presents a systematical study of critical Kansei image evaluation words of high-tech consumables. By means of analysis and measurement of Kansei image of high-tech product formation, designing investigation, semantic differential method and statistical analysis of data, it is proposed that the psychological Kansei image of consumers should be explored with the mode of quantitative analysis and multiple regression equation be established between product Kansei image and degree of preference, so that the objective of Kansei image identification of high-tech electronic consumable product design would be achieved. This can also be used as a reference for consequent product design. The Mp3 products are taken as an example to illustrate, it is shown that: product characters, such as modern, masculine, technological, delicate, can greatly increase consumer's general satisfaction, while elegant, novel, bright contribute little to product image. Therefore, enterprises should pay special attention to establish such product characters as technological, modern, etc |
| Sponsorship | Nat. Natural Sci. Found. of China Harbin Inst. of Technol. P.R. China |
| Starting Page | 976 |
| Ending Page | 980 |
| File Size | 5703354 |
| Page Count | 5 |
| File Format | |
| ISBN | 7560323553 |
| DOI | 10.1109/ICMSE.2006.314011 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2006-10-05 |
| Publisher Place | France |
| Access Restriction | Subscribed |
| Rights Holder | HARBIN INSTITUTE OF TECHNOLOGY |
| Subject Keyword | Statistical analysis Psychology Product design Cognition Design engineering Image analysis Kansei image words Kansei engineering Differential equations Modems Computer industry Pressure measurement High-tech consumable product Image evaluation |
| Content Type | Text |
| Resource Type | Article |
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