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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Zhang Ming-li Wang Chun-xia Gao He |
| Copyright Year | 2006 |
| Description | Author affiliation: Sch. of Econ. & Manage., Beihang Univ. (Zhang Ming-li) |
| Abstract | This paper first puts forward that the measurement of customer value needs the selection and confirmative application of the existing methods. Then on the basis of positive study, the paper concludes that the consumers have two factors towards the automobile products value property and finds out that it is obvious that the consumers have higher perceived value towards the foreign brands than the national ones; meanwhile on the basis of evaluation of the competitive brands measurement property, the paper discusses the brand differences in 12 property-performances. In the market environment of more severe competition, creating prominent value for the customers has become the new source for the modern enterprises to gain the kernel competitive force and advantages. How to measure and apply customer value is the prerequisite and basis for the enterprises to implement customer value management. Therefore, it is no doubt the concern of both enterprises and intellectual circles |
| Sponsorship | Nat. Natural Sci. Found. of China Harbin Inst. of Technol. P.R. China |
| Starting Page | 920 |
| Ending Page | 925 |
| File Size | 6861480 |
| Page Count | 6 |
| File Format | |
| ISBN | 7560323553 |
| DOI | 10.1109/ICMSE.2006.313994 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2006-10-05 |
| Publisher Place | France |
| Access Restriction | Subscribed |
| Rights Holder | HARBIN INSTITUTE OF TECHNOLOGY |
| Subject Keyword | Customer value measurement Customer perceived value Extraterrestrial measurements Time measurement Electrical capacitance tomography Automobiles Environmental economics Feathers Technology management Customer value Modems Competition-oriented Kernel |
| Content Type | Text |
| Resource Type | Article |
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