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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Herig, C. Houston, A. |
| Copyright Year | 1996 |
| Description | Author affiliation: Nat. Renewable Energy Lab., Golden, CO, USA (Herig, C.) |
| Abstract | Customer preference (CP), or green pricing, may be the financial hedge for electric supply industry integration of photovoltaics. CP is currently defined as a voluntary contribution for energy generated with renewable resources. Several utilities have examined the CP financing of renewables through experimental or implemented programs and market research. This paper expands the concept of customer preference to include both voluntary and involuntary customer contributions, and categorizes the features of existing and proposed CP programs. The connections between these features and market research and marketing strategies for new product development from a competitive industry are analyzed. |
| Starting Page | 1517 |
| Ending Page | 1520 |
| File Size | 475155 |
| Page Count | 4 |
| File Format | |
| ISBN | 0780331664 |
| ISSN | 01608371 |
| DOI | 10.1109/PVSC.1996.564425 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 1996-05-13 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Product development Market research Power industry Economic forecasting Protection Renewable energy resources Laboratories Pricing Electricity supply industry Photovoltaic cells |
| Content Type | Text |
| Resource Type | Article |
| Subject | Industrial and Manufacturing Engineering Control and Systems Engineering Electrical and Electronic Engineering |
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