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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Zerenler, Muammer Yildiz, Mehmet Selcuk, Emel Celep |
| Copyright Year | 2010 |
| Description | Author affiliation: University, Faculty of Economics and Administrative Sciences, Turkey (Zerenler, Muammer; Yildiz, Mehmet; Selcuk, Emel Celep) |
| Abstract | Much of socio economic changes are affected by the Information Technology (IT) implementations and innovation as a driving force. In the same time application of IT activate innovation in different areas. In a firm or a specific field of an industry technological innovation affect the performance and also it depends on many factors, as quality, properties and standardization of the services and products. And the innovation strategies as differentiation, cost leadership etc., will bring costumer satisfaction and sustainable competition advantage to the firms. Competitive power allows a producer or a firm to get a more added value than the other competitor by offering a specific and high quality product, which the consumer is willing to pay for. The firms that uses IT can offer much alternatives faster about the products and services that more quality, reliable and acceptable for consumers. With the resources like internet and computer, IT is enable firms have to much flexible organization structure. The results of this empirical study indicate that IT and innovation activities had positive influences on the firms performance in Turkey. |
| Starting Page | 1 |
| Ending Page | 6 |
| File Size | 452246 |
| Page Count | 6 |
| File Format | |
| ISBN | 9781424482030 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-07-18 |
| Publisher Place | Thailand |
| Access Restriction | Subscribed |
| Rights Holder | PICMET (Portland Intl conf on Manage |
| Subject Keyword | Technological innovation Investments Computers Information technology Organizations Industries Marketing and sales |
| Content Type | Text |
| Resource Type | Article |
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