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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Lee, P.M. Chiu, H.C. Tsai, H.T. Huang, J.J. |
| Copyright Year | 2010 |
| Description | Author affiliation: Chinese Culture University, Graduate Institute of International Business Administration, Taipei, Taiwan, R. O. C. (Chiu, H.C.) || Tamkang University, Mass Communication Dept., Tamsui, Taipei, Taiwan, R.O.C. (Huang, J.J.) || De Lin Institute of Technology, International Business Dept., Tucheng, Taipei, Taiwan, R.O.C. (Lee, P.M.; Tsai, H.T.) |
| Abstract | Information technology industry was one of the key components for global economic growth. Especially, the enterprises of information technology industry attended international exhibitions which carried a very large number business transaction in Taiwan. Past researches showed that enterprises could make use of the skill and technology of international exhibition to promote product to their customer was a very important thing for international marketing management. But no empirical study explained the relationship between buying situation and customer complaint behaviors in international exhibitions. This paper aimed to investigate relationship between buying situation and customer complaint behaviors. Two hundred and twenty-three match data were analyzed to test the research hypotheses. The finding showed the positive relationship between buying situation and customer complaint behaviors. Finally, implications of these findings and suggestions for future research will be discussed. |
| Starting Page | 1 |
| Ending Page | 4 |
| File Size | 405426 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781424482030 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-07-18 |
| Publisher Place | Thailand |
| Access Restriction | Subscribed |
| Rights Holder | PICMET (Portland Intl conf on Manage |
| Subject Keyword | Companies Industries Economics Distance measurement Reliability Information technology |
| Content Type | Text |
| Resource Type | Article |
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