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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | An Yong-gang Huang Kai Chen Mu-yang |
| Copyright Year | 2011 |
| Description | Author affiliation: College of Landscape Architecture, Beijing Agricultural University, Beijing, China (An Yong-gang; Huang Kai; Chen Mu-yang) |
| Abstract | Electronic commerce for tourism has a trend of rapid development. The operation mode for Caissa China Travel Agency official web site is analyzed, and the advantages and disadvantages of network marketing operation mode for Caissa Travel Agency in electronic commerce are studied by SWOT analysis method. The convenience and satisfaction of Caissa Travel Agency web site for network group is analyzed by the result of questionnaire. According to the relevant information and research literature, a solution of network marketing operation mode is proposed for Caissa Travel Agency. |
| Starting Page | 1154 |
| Ending Page | 1157 |
| File Size | 478946 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781457703201 |
| e-ISBN | 9781457703218 |
| DOI | 10.1109/ICECC.2011.6066521 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2011-09-09 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Industries Travel Network Marketing Educational institutions Caissa Web sites Security Stress Testing Business Operation Mode |
| Content Type | Text |
| Resource Type | Article |
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