NDLI: A shift in management focus among international enterprises in China: a longitudinal analysis

Content Provider	IEEE Xplore Digital Library
Author	Knoth Jr., W.H. Wright, F.X. Huzey, D.P.
Copyright Year	1998
Description	Author affiliation: Lally Sch. of Manage. & Technol., Rensselaer Polytech. Inst., Troy, NY, USA (Knoth, W.H., Jr.)
Abstract	The People's Republic of China (PRC) began its transition from a command economy to a market structure when it opened its doors to foreign direct investment in 1978. A study of 75 small- and medium-sized enterprises doing business in Tianjin, The People's Republic of China (PRC) was initiated in 1996. The Lally School of Management and Technology at Rensselaer Polytechnic Institute, Tianjin University, and Nankai University formed a cross-cultural research team. The research opportunity was to study the "best practices" essential for a small and medium-sized enterprise (SME) to enter the People's Republic of China's market. The 1996 research showed evidence management's shifting strategic focus both in manufacturing and in marketing. The transfer of older product and process technologies, for the purpose of extending their useful life cycles, has given way to adapting/adopting advanced technology in order to keep pace with world class practices. This has been accomplished to facilitate a concurrent shift in the enterprise's marketing focus: originally established to prosecute domestic or the export markets exclusively are shifting to a broader marketing strategy. A 1998 longitudinal follow-up on 45 of those companies, still in operation, verified earlier findings and investigated the factors underlying the reasons for these apparent strategic shifts. This paper presents some of the preliminary findings of the follow-up study.
Starting Page	403
Ending Page	407
File Size	540069
Page Count	5
File Format	PDF
ISBN	0780350820
DOI	10.1109/IEMC.1998.727794
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	1998-10-11
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technology management Government Fault detection Partial response channels Investments Costs Manufacturing Companies Electronic design automation and methodology Marketing management
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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