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Les déterminants de l’intention de réservation en ligne des produits touristiques : Proposition d’un cadre conceptuel
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sahli, Alia Besbes |
| Copyright Year | 2012 |
| Abstract | The objective of this paper is to propose a conceptual framework for booking travel products online. To achieve the goal we have, at first, proceed with a review of the literature on the conceptualization of the intention of booking from the field marketing and field management of computer systems, so to propose a model in a second time. Three types of determinants of intention were identified: factors related to website, consumer factors and factors related to the vendor. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.afm-marketing.org/en/system/files/publications/20120603135715_S4_3_Besbes_Sahli.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
