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L’efficacité des programmes de fidélisation dans le secteur hôtelier: proposition d’un cadre conceptuel
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hikkerova, Lubica Sahut, Jean-Michel |
| Copyright Year | 2014 |
| Abstract | The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loy |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ipagcn.com/wp-content/uploads/recherche/WP/IPAG_WP_2014_259.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |