NDLI: A Location-based Mobile Advertisement Publishing System for Vendors

Content Provider	IEEE Xplore Digital Library
Author	Chyi-Ren Dow Yu-Hong Lee Liao, J. Hao-Wei Yang Wei-Luen Koo
Copyright Year	2011
Abstract	XAdvertisements or vouchers are commonly used today to attract the attention and the purchase of consumers by providing discount or detailed description to customers. Typically, vendors use text to describe characteristic introductions and images to express appealing looks. In order to allow consumers to retrieve more information such as location of vendors, an advertisement publishing system should be improved to meet the consumers' requirements. This work proposes a location-based mobile advertisement publishing system, a framework for vendor editing, and location-based service. The system is able to provide vendors not only the ability to edit advertisements, but also the means to publish advertisements to consumers. For vendors, the proposed system provides a low cost and effective way to implement digital advertisement publishing mechanisms. For realizing vendor opinions of mobile advertisement publishing interface, visiting vendors and interviewing with them are necessary. After interviewing with vendors, most vendors have positive responses and would like to consider the adaption of mobile advertisements if the cost is not higher than that of their current advertising methods.
Starting Page	24
Ending Page	29
File Size	387994
Page Count	6
File Format	PDF
ISBN	9781612844275
DOI	10.1109/ITNG.2011.12
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-04-11
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Publishing System Publishing Instruction sets Mobile Advertisement Clothing Prototypes Mobile communication QR code Servers Location-based Advertising
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in