NDLI: Evaluation of Smartphone feature preference by a modified AHP approach

Content Provider	IEEE Xplore Digital Library
Author	Ho, F. Wang, C.N. Ho, C.T. Chiang, Y.C. Huang, Y.F.
Copyright Year	2015
Description	Author affiliation: Dept. of Ind. Eng. & Manage., Nat. Kaohsiung Univ. of Appl. Sci., Kaohsiung, Taiwan (Ho, F.; Wang, C.N.; Ho, C.T.; Chiang, Y.C.; Huang, Y.F.)
Abstract	This research aims to study the customers' preferences ranking of smartphone attributes and the price range preferences among Taiwanese customers. A modified AHP is conducted in order to meet the research objective. Smartphone features were selected from previous research to construct the hierarchy structure. The AHP scale between two criteria was simplified to 0 ~ 1 in order to conduct an online survey. 389 samples were collected through the web-based survey. The weightings of the criteria were then calculated to sort out the ranking. The results showed that the performance of the processor is regarded as the most important element when purchasing a smartphone, following by the price and battery endurance. The most preferred purchase price is NT$6,001~15,000, which might due to the compromise between processor and price.
Starting Page	591
Ending Page	594
File Size	1718780
Page Count	4
File Format	PDF
e-ISBN	9781467380669
DOI	10.1109/IEEM.2015.7385716
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-12-06
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Computers Smartphone features Companies Analytic hierarchy process Cameras AHP Mobile handsets Batteries MCDM Yttrium User preference
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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