NDLI: How service technology innovation impact customeracceptance of automatic transaction machine

Content Provider	IEEE Xplore Digital Library
Author	Chen, J.K.C. Lin, S.Y. Hsiao, C.W.
Copyright Year	2009
Description	Author affiliation: Department of Business Administration, Asia University, Taiwan (Chen, J.K.C.; Lin, S.Y.; Hsiao, C.W.)
Abstract	The information technology is rapid growing in e-era, service providers introduced the convenient Self-service technologies (SSTs).These new technologies can increase service efficiency and save cost mainly due to the fact that the customers can complete their check-in procedures by themselves. However, the introduction of SSTs was not widely utilized immediately. Therefore, the major challenge presented here for the service provider is to identify the technology attitude of the consumer usage of SSTs, has become an important topic. The purpose of this study is based on empirical methods of service innovation to build consumer SSTs acceptance model to explore the service innovation, technology readiness index (TRI) and technology anxiety (TA) to consumer attitudes. This study use LISREL to verify the research framework for SSTs. The purpose effects service innovation of SSTs to technology acceptance attitude. The finding indicate that: respondents with higher levels of TRI use more SSTs that TRI is a better. Respondents with higher levels of TA use fewer SSTs that TA is a better.
Starting Page	1302
Ending Page	1306
File Size	644560
Page Count	5
File Format	PDF
ISBN	9781424448692
DOI	10.1109/IEEM.2009.5373018
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-12-08
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Self-service technologies Costs Industrial economics service innovation technology attitude Information technology Environmental economics Manufacturing industries technology anxiety Asia Employment Acceleration Standards development technology readiness index
Content Type	Text
Resource Type	Article

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