NDLI: A study of buyer market: The role of consumer preference

Content Provider	IEEE Xplore Digital Library
Author	Li Kai Su Hui-qing Liu Zhi-hui Chen Wei-hua
Copyright Year	2013
Description	Author affiliation: Sch. of Bus. Adm., Northeastern Univ., Shenyang, China (Li Kai; Su Hui-qing; Liu Zhi-hui; Chen Wei-hua)
Abstract	By introducing the consumer heterogeneous preference towards retailers, we consider the role of consumer preference on bargaining power. The results show that when consumer preference intensity is different, the retailer with strong consumer preference will be able to take advantage of this feature, and obtain a stronger negotiating capacity. The retailer's bargaining power is increasing with the consumer preference. In addition, this bargaining power can improve the consumer's utility as well as the social welfare, the wholesale price of intermediate goods have “waterbcd effect”. Our conclusions verify countervailing power hypothesis raised by Galbraith.
Starting Page	807
Ending Page	814
File Size	351928
Page Count	8
File Format	PDF
ISBN	9781479904730
ISSN	21551855
e-ISBN	9781479904747
DOI	10.1109/ICMSE.2013.6586371
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-07-17
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Economics Power measurement waterbed effect Corporate acquisitions Games Educational institutions consumer preference bargaining power Joints retailer differentiation
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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