NDLI: Effect of fairness preference on dual-channel supply chain

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Effect of fairness preference on dual-channel supply chain

Content Provider	IEEE Xplore Digital Library
Author	Wang Lei Cheng Ke-he
Copyright Year	2013
Description	Author affiliation: Int. Bus. Sch., Qingdao Univ., Qingdao, China (Wang Lei; Cheng Ke-he)
Abstract	For a dual-channel supply chain with a manufacturer and a retailer, fairness preference utility function are established. Then this paper examine the optimal direct selling price, the wholesaling price and the retailing price under three conditions: only the retailer concerns about fairness, only the manufacturer concerns about fairness, and both partners concern about fairness. At last, the numerical example is presented to analyze the coeffiencent of fairness preference on decision-makers' profit and utility.
Starting Page	615
Ending Page	620
File Size	283724
Page Count	6
File Format	PDF
ISBN	9781479904730
ISSN	21551855
e-ISBN	9781479904747
DOI	10.1109/ICMSE.2013.6586344
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-07-17
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Analytical models Supply chains Pricing Educational institutions utility utility function Advertising Optimization Contracts fairness preference dual-channel
Content Type	Text
Resource Type	Article

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