NDLI: An empirical research on the relationship between brand reputation and brand loyalty influenced by the impact of product-harm crisis management

Content Provider	IEEE Xplore Digital Library
Author	Yu Bo Li Guo-feng Hu Jun-nan
Copyright Year	2008
Description	Author affiliation: Sch. of Manage., Harbin Inst. of Technol., Harbin (Yu Bo; Li Guo-feng; Hu Jun-nan)
Abstract	The product-harm crisis management affects consumerspsila purchasing behavior and it is important for the enterprise to evaluate the effect and understand the evolution. In academic field, may scholars have paid their attention to the subject, but most of existing researches assume that all consumers have the non-differential purchasing behavior, which is unacceptable for diverse personality in the real marketing field. The paper segments the consumers by the differences of brand and consumerspsila decision on the basis of Englepsilas model, and then evaluates and analyzes the impact of product-harm crisis management to the relationship between brand reputation and brand loyalty. Based on the empirical research, the paper at last brings up some suggestions which are useful to a companypsilas product-harm crisis management.
Starting Page	699
Ending Page	705
File Size	338728
Page Count	7
File Format	PDF
ISBN	9781424423873
DOI	10.1109/ICMSE.2008.4668989
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-09-10
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Crisis management Data analysis Government Conference management product-harm crisis management brand loyalty Consumer behavior Technology management Engineering management Cellular phones consumer behavior Marketing and sales Testing brand reputation
Content Type	Text
Resource Type	Article

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