NDLI: The Governance Research of Franchising Based on Organizational Delegation

Content Provider	IEEE Xplore Digital Library
Author	Fang Shi-jian Tang Jing Bao Jian-hua
Copyright Year	2007
Description	Author affiliation: Univ. of Sci. & Technol. of China, Harbin (Fang Shi-jian; Tang Jing)
Abstract	Franchising has been proved to be a successful commercial pattern in practice, but research on this form of network organization is still behind of practice. This paper first summarizes existing literature on franchising and points out that these theories are based on GHM model. The distribution of the power in the GHM model is based on physical assets. The critical resources in franchising are intangible assets, such as brand, so the GHM model as the basis of the research on franchising obviously has limitations. This paper, based on the R-Z model, begins by analyzing externality issues of specific investments in franchising, then constructs a framework for the analysis of the governance of franchising. We show that three different governance patterns are corresponding to three kinds of situations respectively: internal delegation, external delegation and dual delegation, which will provide the governance of franchising with appropriate theoretical foundations.
Starting Page	1043
Ending Page	1048
File Size	3601645
Page Count	6
File Format	PDF
ISBN	9787560322780
DOI	10.1109/ICMSE.2007.4421983
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-08-20
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	HARBIN INSTITUTE OF TEC
Subject Keyword	Costs governance pattern access externality Conference management Technology management specific investments Engineering management Investments Economies of scale Trademarks Constraint theory Marketing and sales Monitoring
Content Type	Text
Resource Type	Article

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