NDLI: Market Resistance to Innovative Service-Focused Business Models: Insights from the Service-Dominant Logic

Content Provider	IEEE Xplore Digital Library
Author	Freiling, J. Laudien, S.M. Dressel, K.
Copyright Year	2013
Abstract	Innovative business models in Business-to-Business (B-to-B) settings allow suppliers to renew their business and to tighten the customer/supplier relationship while customers may benefit from more innovative and customized solutions. Astonishingly, the pace of adoption of these new business models is rather low. By now, it is still open what the final reasons for this market resistance might be. We analyze this sluggish adoption by making reference to total cost of ownership (TCO) concepts as a prominent example of innovative, service focused business models. To this end, we mirror the diffusion and the obstacles to trade in the light of the concept of the service-dominant logic (SDL), developed by Vargo and Lusch [1]. So doing, we employ the competence-based theory of the firm (CbTF) as our theoretical foundation. We propose that the diffusion of innovative service business models like TCO depends on the stage of the transition process from a goods-dominant to a service-dominant logic in business and society. Thus, we raise our research question: To what extent is the sluggish adoption of TCO business models influenced by the state of the transition process from the goods-dominant to the service-dominant logic? Due to newness and complexity of our research topic we employ qualitative research and conduct case studies to better understand the reasons of sluggish TCO adoption.
Starting Page	244
Ending Page	252
File Size	416938
Page Count	9
File Format	PDF
ISBN	9781467359337
ISSN	15301605
e-ISBN	9780769548920
DOI	10.1109/HICSS.2013.393
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-01-07
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	competence-based theory of the firm business model innovation total cost of ownership service-dominant logic
Content Type	Text
Resource Type	Article

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