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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Anckar, B. D'Incau, D. |
| Copyright Year | 2002 |
| Description | Author affiliation: Inst. for Adv. Manage. Syst. Res., Abo Akad., Turku, Finland (Anckar, B.; D'Incau, D.) |
| Abstract | Although little is known about consumers' attitudes towards wireless marketing channels, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies - encouraged by optimistic, yet contradictory forecast on the future volume of m-commerce. This paper highlights the importance of setting out from the consumer perspective when developing m-commerce strategies, proposing an analytical framework that can be used to assess whether; and in what ways, specific mobile services are likely to offer added value for wireless Internet users. The paper reports on a national consumer survey conducted to investigate the Finnish consumers' willingness to use a number of initial mobile services, and to investigate whether consumers recognize the value offered by these applications. The results indicate a rather low willingness to use mobile services in general, but an exceptionally high willingness to use certain applications. The results do not, however; support the supposition that m-commerce is likely to increase the overall volume of Internet commerce significantly by penetrating into untapped markets (non-PC users). |
| Starting Page | 1444 |
| Ending Page | 1453 |
| File Size | 535666 |
| Page Count | 10 |
| File Format | |
| ISBN | 0769514359 |
| DOI | 10.1109/HICSS.2002.994012 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2002-01-10 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Business Web and internet services Mobile handsets Marketing management Technology management Investments Technology forecasting Economic forecasting Organizational aspects Explosives |
| Content Type | Text |
| Resource Type | Article |
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