NDLI: Bivalent opinion dynamics in new product diffusion

Content Provider	IEEE Xplore Digital Library
Author	Mizuno, M.
Copyright Year	2011
Description	Author affiliation: School of Commerce, Meiji University, Tokyo, Japan (Mizuno, M.)
Abstract	Most of new product diffusion models assume (1) WOM has a positive impact on new product adoption; (2) WOM is spread only by the adopters having usage experiences in the product. We relax these assumptions by incorporating a negative WOM into the model following [1] and, moreover, by allowing consumers to spread WOM even without usage experiences. These extensions are more plausible to deal with more novel products that could be very attractive but is highly uncertain in terms of post-purchase satisfaction. In addition, our model also incorporates more complex network structures into links between consumers. This setting might enrich our understanding of WOM propagation among consumers by examining the role of hub consumers, who are linked with a large number of peers, which is one of the controversial issues in practices of WOM marketing [2] From a managerial viewpoint, we finally discuss in what conditions, which consumers should be selected as a target segment.
Starting Page	1208
Ending Page	1209
File Size	209839
Page Count	2
File Format	PDF
ISBN	9781457707148
e-ISBN	9784907764395
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-09-13
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	SICE (The Society of Instrument and Cont
Subject Keyword	Social network services Complex networks Technological innovation Joining processes Lead Business Indexes Agent-based modeling Word-of-mouth New product diffusion Opinion dynamics
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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