NDLI: Towards Visual Strategy: An Architectural Framework for Roadmapping

Content Provider	IEEE Xplore Digital Library
Author	Phaal, R. Muller, G.
Copyright Year	2007
Description	Author affiliation: Univ. of Cambridge, Cambridge (Phaal, R.)
Abstract	Roadmapping concepts and techniques have been widely adopted (and adapted), at product, technology, company, sector and policy levels, since its first application in the late 1970s to support integrated product-technology planning. The roadmapping approach is flexible and scalable, and can be customized to suit many different strategic and innovation contexts. However, this demands careful planning and design, including consideration of roadmap structure, process and participation. This paper explores the issues of how to design and architect roadmaps and roadmapping processes, which is crucial if the approach is to provide a framework for supporting effective dialogue and communication within and between organizations. The structure of the roadmap, and the process for developing and maintaining the roadmap, should be designed to serve the purpose for which the activity is intended to satisfy, providing a 'common language and structure' for both development and deployment of strategy.
Starting Page	1584
Ending Page	1592
File Size	3908162
Page Count	9
File Format	PDF
ISBN	9781890843151
DOI	10.1109/PICMET.2007.4349483
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-08-05
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	PICMET
Subject Keyword	Lenses Technological innovation Technology management Strategic planning Context Business communication Technology planning Process planning Innovation management Consumer electronics
Content Type	Text
Resource Type	Article

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