NDLI: Study on customer loyalty evaluation in the age of electronic commerce

Content Provider	IEEE Xplore Digital Library
Author	Subing, Lvmei Jihao
Copyright Year	2011
Description	Author affiliation: Xian Technological University, Xi'an Peoples R China (Subing, Lvmei Jihao)
Abstract	The problem of customer retention in EC (Electronic Commerce) environment is studied. After the basic theories of customer retention are summed up, the foundation of customer retention-customer loyalty is analyzed, and the manifestation and decidable factor of customer loyalty in EC environment, this dissertation formulates a strategy that is "enterprise must be loyal to customer", and sets up the synthesis evaluated quota system in terms of customer value for enterprise. Then comprehensive evaluation model is built based on AHP(Analytic hierarchy process), experts decision and fuzzy comprehensive evaluation, the results Can help enterprise to measure customers' wills and behaviors in time, and to formulate the marketing strategy.
Starting Page	1
Ending Page	4
File Size	312042
Page Count	4
File Format	PDF
ISBN	9781424486915
e-ISBN	9781424486946
DOI	10.1109/ICEBEG.2011.5886931
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-05-06
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Frequency modulation Customer satisfaction Fuzzy Comprehensive Evaluation Customer Retention Customer Loyalty Electronic commerce Artificial intelligence
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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