NDLI: The evolutionary path of technological capability and the choice of niche market: A longitudinal research from QOK corporation

Content Provider	IEEE Xplore Digital Library
Author	De-fu, Chen Yong-zhi, Wei Shi-ming, Li
Copyright Year	2011
Description	Author affiliation: School of Management and Economics, University of Electronic Science and Technology of China, CHENG DU, China (De-fu, Chen; Yong-zhi, Wei; Shi-ming, Li)
Abstract	The evolutionary path of technological capability and the choice of niche market in a niche firm, which is an important topic in innovation and strategy research, is of great significance to how domestic firms to access, to use, to protect technological capability in order to gain competitive advantage. Based on a case from QOK company, this paper is building a model to examine the dynamic relationship between the evolutionary path of technological capability and the choice of niche market. There are three results: (1) In the initial stage (or the early stage of a new market entry), a successful niche firm would utilize its imitation capability to enter an industrial section with low competition and high profitability with differentiation strategy. (2) In the development process, the niche firm's technological capability was improved by technology diffusion, when a moderate entry into diversified markets was positively related to the improvement of the firm's technological capability, as well as an excessive entry was negatively related to the improvement. (3) Developed to a certain size, the niche firm developed its core technological capability through the choice complementary asset and its indigenous innovation, and began to focus on its core niche market.
Starting Page	1
Ending Page	4
File Size	309014
Page Count	4
File Format	PDF
ISBN	9781424486915
e-ISBN	9781424486946
DOI	10.1109/ICEBEG.2011.5885330
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-05-06
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Economics Case study Technological innovation Buildings Companies Evolutionary path of technological capability Educational institutions Niche market Niche strategy Consumer electronics
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
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3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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